Flor Santana

Managing Director

I have over 29 years' experience in the financial services industry.  I develop client relationships that are long-term and that extend beyond the development of the initial plan.  I offer a collaborative partnership that creates and implements personal financial strategies that directly support the primary intentions of my client's lives through the use of estate planning and investment planning services.

I have a Series 7 General securities registration, Series 63 Uniform Securities Agent State law registration, Series 65 Uniform Investment Adviser Law Registration, all held with LPL Financial and a California insurance license for life insurance and long-term care insurance.  I graduated with a Bachelor's Degree in Marketing from Golden Gate University.

Together we will evaluate all aspects of your finances and design a long-term strategy whose components complement each other and which reflects your objectives in furtherance of your life goals.   I am committed to providing value and the highest professional and ethical standards that my clients deserve.  I provide these services primarily by establishing fee-based relationships.   This approach ensures that I place my client's interests above my own and that I provide independent and objective advice.

I live in San Mateo with my husband, Mark and our three children.   I enjoy cooking, volunteering and spending time with my husband and our beautiful children.

Phone (650) 472-3037
Mobile Phone (650) 576-2068
Website baywoodpwm.com